Factors affecting user preference for mobile video quality

Andreea Molnar

doi:10.1109/ICME.2016.7552872

Factors affecting user preference for mobile video quality

Andreea Molnar

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Abstract

People increasingly use their mobile phones and mobile data to access different media types, including video. Due to mobile phone limitations, but also due to the scarce bandwidth on mobile networks, video content is often adapted to fit with these requirements by reducing its quality. In this study we look into how the user preference for a certain multimedia content (e.g. video, audio, text and images or only text) and the usage of mobile data affects user preference for video quality. The results show a statistically significant difference in the video quality preference only for participants who reported that video is one of the preferred multimedia content types, and the ones who did not. We also discuss how these results could be used for multimedia streaming and in telecommunications marketing research to improve user experience and increase network operators and content provider revenues.

Original language	English
Title of host publication	Proceedings of the 2016 International Conference on Multimedia and Expo (ICME 2016)
Publisher	Institute of Electrical and Electronics Engineers Inc.
DOIs	https://doi.org/10.1109/ICME.2016.7552872
Publication status	Early online - 29 Aug 2016
Event	IEEE International Conference on Multimedia and Expo - Seattle, United States Duration: 11 Jul 2016 → 15 Jul 2016

Publication series

Name	International Conference on Multimedia and Expo (ICME)
Publisher	IEEE
ISSN (Print)	1945-7871

Conference

Conference	IEEE International Conference on Multimedia and Expo
Country/Territory	United States
City	Seattle
Period	11/07/16 → 15/07/16

Access to Document

10.1109/ICME.2016.7552872

paper_156
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Accepted author manuscript (Post-print), 332 KB

Cite this

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title = "Factors affecting user preference for mobile video quality",

abstract = "People increasingly use their mobile phones and mobile data to access different media types, including video. Due to mobile phone limitations, but also due to the scarce bandwidth on mobile networks, video content is often adapted to fit with these requirements by reducing its quality. In this study we look into how the user preference for a certain multimedia content (e.g. video, audio, text and images or only text) and the usage of mobile data affects user preference for video quality. The results show a statistically significant difference in the video quality preference only for participants who reported that video is one of the preferred multimedia content types, and the ones who did not. We also discuss how these results could be used for multimedia streaming and in telecommunications marketing research to improve user experience and increase network operators and content provider revenues.",

author = "Andreea Molnar",

year = "2016",

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doi = "10.1109/ICME.2016.7552872",

language = "English",

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publisher = "Institute of Electrical and Electronics Engineers Inc.",

booktitle = "Proceedings of the 2016 International Conference on Multimedia and Expo (ICME 2016)",

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note = "IEEE International Conference on Multimedia and Expo ; Conference date: 11-07-2016 Through 15-07-2016",

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Molnar, A 2016, Factors affecting user preference for mobile video quality. in Proceedings of the 2016 International Conference on Multimedia and Expo (ICME 2016). International Conference on Multimedia and Expo (ICME), Institute of Electrical and Electronics Engineers Inc., IEEE International Conference on Multimedia and Expo, Seattle, United States, 11/07/16. https://doi.org/10.1109/ICME.2016.7552872

Factors affecting user preference for mobile video quality. / Molnar, Andreea.
Proceedings of the 2016 International Conference on Multimedia and Expo (ICME 2016). Institute of Electrical and Electronics Engineers Inc., 2016. (International Conference on Multimedia and Expo (ICME)).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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N2 - People increasingly use their mobile phones and mobile data to access different media types, including video. Due to mobile phone limitations, but also due to the scarce bandwidth on mobile networks, video content is often adapted to fit with these requirements by reducing its quality. In this study we look into how the user preference for a certain multimedia content (e.g. video, audio, text and images or only text) and the usage of mobile data affects user preference for video quality. The results show a statistically significant difference in the video quality preference only for participants who reported that video is one of the preferred multimedia content types, and the ones who did not. We also discuss how these results could be used for multimedia streaming and in telecommunications marketing research to improve user experience and increase network operators and content provider revenues.

AB - People increasingly use their mobile phones and mobile data to access different media types, including video. Due to mobile phone limitations, but also due to the scarce bandwidth on mobile networks, video content is often adapted to fit with these requirements by reducing its quality. In this study we look into how the user preference for a certain multimedia content (e.g. video, audio, text and images or only text) and the usage of mobile data affects user preference for video quality. The results show a statistically significant difference in the video quality preference only for participants who reported that video is one of the preferred multimedia content types, and the ones who did not. We also discuss how these results could be used for multimedia streaming and in telecommunications marketing research to improve user experience and increase network operators and content provider revenues.

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T2 - IEEE International Conference on Multimedia and Expo

Y2 - 11 July 2016 through 15 July 2016

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Factors affecting user preference for mobile video quality

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