People increasingly use their mobile phones and mobile data to access different media types, including video. Due to mobile phone limitations, but also due to the scarce bandwidth on mobile networks, video content is often adapted to fit with these requirements by reducing its quality. In this study we look into how the user preference for a certain multimedia content (e.g. video, audio, text and images or only text) and the usage of mobile data affects user preference for video quality. The results show a statistically significant difference in the video quality preference only for participants who reported that video is one of the preferred multimedia content types, and the ones who did not. We also discuss how these results could be used for multimedia streaming and in telecommunications marketing research to improve user experience and increase network operators and content provider revenues.
|International Conference on Multimedia and Expo (ICME)
|IEEE International Conference on Multimedia and Expo
|11/07/16 → 15/07/16