Fair Trade Consumption in India: A netnographic study of market creation and sensemaking

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 1 Jun 2023
Event	International Association for Business & Society 2023 Annual Conference - Bath, United Kingdom Duration: 5 Jun 2023 → 11 Jun 2023

Conference	International Association for Business & Society 2023 Annual Conference
Country/Territory	United Kingdom
City	Bath
Period	5/06/23 → 11/06/23

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{3fd2c93258744f1e91cb97f0f544ffe8,

title = "Fair Trade Consumption in India: A netnographic study of market creation and sensemaking",

keywords = "Fair Trade, sensemaking",

author = "Matthew Anderson",

year = "2023",

month = jun,

day = "1",

language = "English",

note = "International Association for Business \& Society 2023 Annual Conference ; Conference date: 05-06-2023 Through 11-06-2023",

}