Fake news or true lies? Reflections about problematic contents in marketing

Giandomenico Di Domenico, Marco Visentin

Research output: Contribution to journalArticlepeer-review

Abstract

Scholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world. Although problematic information might seriously affect brands, marketing and consumer behavior research is surprisingly limited. This article aims to provide a research agenda for marketing by analyzing the previous literature and identifying relevant insights suggested by different disciplines. Based on the review of 86 interdisciplinary scientific papers and 5 managerial reports, we speculate on future avenues for consumer behavior, marketing strategy, and marketing ethics research about fake news and problematic information.
Original languageEnglish
JournalInternational Journal of Market Research
Early online date26 Jun 2020
DOIs
Publication statusEarly online - 26 Jun 2020

Keywords

  • Fake news
  • Social Media
  • Marketing

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