@inbook{05d97f8ae608413d8af5c5d1427598c5,
title = "Fans, fezzes and freebies: branding British television series at the San Diego Comic-Con",
keywords = "fandom, Comic-Con, Doctor Who, BBC, branding, merchandise, conventions, television drama, transatlantic",
author = "Geraghty, {Lincoln Gerard George}",
year = "2019",
month = jan,
day = "24",
language = "English",
isbn = "9780190663124",
pages = "257--271",
editor = "Matt Hills and Michele Hilmes and Roberta Pearson",
booktitle = "Contemporary Transatlantic Television Drama",
publisher = "Oxford University Press",
address = "United Kingdom",
}