Festivals as strategic tools: exploring Dubai Lynx International Festival of Creativity

Research output: Contribution to journalArticlepeer-review

85 Downloads (Pure)

Abstract

Purpose - This paper aims to provide insight into the use of festivals as a strategy to position cities as creative hubs.

Design/methodology/approach
- This paper has been prepared by an independent author who provides their views and personal experiences of festivals.

Findings -
Festivals are an effective strategic tool for countries to use to engage business audiences and associate themselves with values such as creativity.

Originality/value -
This paper shares highlights from the 2016 Dubai Lynx International Festival of Creativity. Three presentations have been chosen for review, and two of the developmental programmes are discussed. While these provide only a brief insight into the festival, they reflect the quality of speakers and the unique opportunities for professional development offered at this annual Dubai event.
Original languageEnglish
Pages (from-to)1-4
Number of pages5
JournalStrategic Direction
Volume33
Issue number3
Early online date13 Mar 2017
DOIs
Publication statusEarly online - 13 Mar 2017

Keywords

  • creativity
  • storytelling
  • content development
  • festival workshops
  • pre-testing

Fingerprint

Dive into the research topics of 'Festivals as strategic tools: exploring Dubai Lynx International Festival of Creativity'. Together they form a unique fingerprint.

Cite this