Festivals as strategic tools: exploring Dubai Lynx International Festival of Creativity

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    Abstract

    Purpose - This paper aims to provide insight into the use of festivals as a strategy to position cities as creative hubs.

    Design/methodology/approach
    - This paper has been prepared by an independent author who provides their views and personal experiences of festivals.

    Findings -
    Festivals are an effective strategic tool for countries to use to engage business audiences and associate themselves with values such as creativity.

    Originality/value -
    This paper shares highlights from the 2016 Dubai Lynx International Festival of Creativity. Three presentations have been chosen for review, and two of the developmental programmes are discussed. While these provide only a brief insight into the festival, they reflect the quality of speakers and the unique opportunities for professional development offered at this annual Dubai event.
    Original languageEnglish
    Pages (from-to)1-4
    Number of pages5
    JournalStrategic Direction
    Volume33
    Issue number3
    Early online date13 Mar 2017
    DOIs
    Publication statusEarly online - 13 Mar 2017

    Keywords

    • creativity
    • storytelling
    • content development
    • festival workshops
    • pre-testing

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