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From pitch to ditch: the client/ad agency life cycle
Sarah Louise Turnbull
Research output
:
Contribution to journal
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Article
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peer-review
1428
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Social Sciences
Life Cycle
100%
Literature
50%
Literature
50%
Specific Industry
50%
Marriage
50%
Longevity
25%
Advertising Agency
25%
Evidence
25%
Activity
25%
Change
25%
Environment
25%
Paper
25%
Communication
25%
Discussion
25%
Examinations
25%
Press
25%
INIS
life cycle
100%
industry
25%
length
25%
environment
25%
increasing
25%
investment
25%
presses
25%
marketing
25%
advertising
25%
pitches
25%
Economics, Econometrics and Finance
Life Cycle
100%
Return on Investment
25%
Marketing Communications
25%