Frugal innovation in emerging markets

Benazir Bhutto, Vijay Vyas

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper charts a doctoral research in progress that investigates frugal innovation led NPD in Pakistani SMEs. It highlights the lack of operationalisation and an MNC-cumdeveloped country centric focus in extant literature, producing a two-pronged knowledge gap. It proposes a research design with an SMEs and emerging market focus. It uses, for the first time, Delphi technique to clarify the research context by generating definitional and operational clarity within murky frugal innovation discourse, drawing insights from some highly regarded scholars. Using these insights, it proposes to carry out dual perspective case studies of best examples of frugal products. The eventual aim is to make a scholarly contribution by addressing a key research gap as well as to inform NPD practitioners in SMEs on how to take advantage of this novel approach to product development for their own profits and growth as well as for the welfare of their customers.
Original languageEnglish
Title of host publicationProceedings of the 2017 ISPIM Innovation Summit: Building the Innovation Century
EditorsI. Bitran, S. Conn, K. R. E. Huizingh, O. Kokshagina, M. Torkkeli, M. Tynnhammar
PublisherInternational Society for Professional Innovation Management
Number of pages6
ISBN (Print)978-952-335-083-0
Publication statusPublished - 13 Dec 2017
Event2017 ISPIM Innovation Summit: Building the Innovation Century - Melbourne, Australia
Duration: 10 Dec 201713 Dec 2017

Conference

Conference2017 ISPIM Innovation Summit
Country/TerritoryAustralia
CityMelbourne
Period10/12/1713/12/17

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