Abstract
This paper charts a doctoral research in progress that investigates frugal innovation led NPD in Pakistani SMEs. It highlights the lack of operationalisation and an MNC-cumdeveloped country centric focus in extant literature, producing a two-pronged knowledge gap. It proposes a research design with an SMEs and emerging market focus. It uses, for the first time, Delphi technique to clarify the research context by generating definitional and operational clarity within murky frugal innovation discourse, drawing insights from some highly regarded scholars. Using these insights, it proposes to carry out dual perspective case studies of best examples of frugal products. The eventual aim is to make a scholarly contribution by addressing a key research gap as well as to inform NPD practitioners in SMEs on how to take advantage of this novel approach to product development for their own profits and growth as well as for the welfare of their customers.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2017 ISPIM Innovation Summit: Building the Innovation Century |
| Editors | I. Bitran, S. Conn, K. R. E. Huizingh, O. Kokshagina, M. Torkkeli, M. Tynnhammar |
| Publisher | International Society for Professional Innovation Management |
| Number of pages | 6 |
| ISBN (Print) | 978-952-335-083-0 |
| Publication status | Published - 13 Dec 2017 |
| Event | 2017 ISPIM Innovation Summit: Building the Innovation Century - Melbourne, Australia Duration: 10 Dec 2017 → 13 Dec 2017 |
Conference
| Conference | 2017 ISPIM Innovation Summit |
|---|---|
| Country/Territory | Australia |
| City | Melbourne |
| Period | 10/12/17 → 13/12/17 |