Frugal innovation in emerging markets

    Research output: Chapter in Book/Report/Conference proceedingConference contribution


    This paper charts a doctoral research in progress that investigates frugal innovation led NPD in Pakistani SMEs. It highlights the lack of operationalisation and an MNC-cumdeveloped country centric focus in extant literature, producing a two-pronged knowledge gap. It proposes a research design with an SMEs and emerging market focus. It uses, for the first time, Delphi technique to clarify the research context by generating definitional and operational clarity within murky frugal innovation discourse, drawing insights from some highly regarded scholars. Using these insights, it proposes to carry out dual perspective case studies of best examples of frugal products. The eventual aim is to make a scholarly contribution by addressing a key research gap as well as to inform NPD practitioners in SMEs on how to take advantage of this novel approach to product development for their own profits and growth as well as for the welfare of their customers.
    Original languageEnglish
    Title of host publicationProceedings of the 2017 ISPIM Innovation Summit: Building the Innovation Century
    EditorsI. Bitran, S. Conn, K. R. E. Huizingh, O. Kokshagina, M. Torkkeli, M. Tynnhammar
    PublisherInternational Society for Professional Innovation Management
    Number of pages6
    ISBN (Print)978-952-335-083-0
    Publication statusPublished - 13 Dec 2017
    Event2017 ISPIM Innovation Summit: Building the Innovation Century - Melbourne, Australia
    Duration: 10 Dec 201713 Dec 2017


    Conference2017 ISPIM Innovation Summit


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