Gender differences in mate search effort: an exploratory economic analysis of personal advertisements

P. Butler-Smith, S. Cameron, Alan Collins

    Research output: Contribution to journalArticlepeer-review

    Abstract

    As a logical extension to the microeconomic analysis of human relationships, this study examines the actual method of mate search, in particular the use of personal advertisements. Some empirical support is found for Becker's (1973, 1974) explanations of mating strategy, but in relation to the level of search effort by gender, the results are not so clearly in accordance with his thinking.
    Original languageEnglish
    Pages (from-to)1277-1285
    Number of pages9
    JournalApplied Economics
    Volume30
    Issue number10
    DOIs
    Publication statusPublished - 1998

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