Giving customers the car they want [automotive order-fulfillment strategy]

Philip Brabazon*, Bart MacCarthy

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


The strategies adopted by the automotive industry for order fulfillment are discussed. Vehicle manufacturers (VM) need ways to shorten the cycle from order taking to delivery of vehicle to the customers. The Internet and integrated information systems have helped the VMs in maintaining the production schedule. When a customization service is offered, the customer can select, combine and configure attributes of a vehicle rather than accept a selection from a pre-configured set of variants. The objective for managing the pipeline in a virtual-build-to-order (VBTO) system is to satisfy customers by matching their specification and lead-time expectations.

Original languageEnglish
Pages (from-to)26-29
Number of pages4
JournalManufacturing Engineer
Issue number1
Publication statusPublished - 1 Feb 2004


  • automobile industry
  • Internet
  • information systems
  • automobile manufacture
  • customer satisfaction


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