TY - BOOK
T1 - Handbook of scales in tourism and hospitality research
AU - Gursoy, Dogan
AU - Uysal, Muzaffer
AU - Sirakaya-Turk, Ercan
AU - Ekinci, Richard Yuksel
AU - Baloglu, Seyhmus
PY - 2014/12
Y1 - 2014/12
N2 - As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.
AB - As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.
M3 - Book
SN - 9781780644530
BT - Handbook of scales in tourism and hospitality research
PB - CABI Publishing
ER -