Abstract
Objectives
Research has demonstrated that packaging which includes pictorial health warnings are more effective in altering smokers’ perceptions and intentions as well as changing smoking behaviours compared to text-only health warnings. However, very few studies have investigated the effectiveness of health warnings on alcoholic beverages
Methods
Participants (N = 60) viewed alcoholic beverages presenting one of three health warnings (No health warning, Text-only, Pictorial) and then responded to questions relating to level of fear arousal and their perceptions toward alcohol use.
Results
We found that pictorial health warnings were associated with significantly higher fear arousal, increased perceptions of the health risks of consuming alcohol as well as greater intentions to reduce and quit alcohol consumption compared to the control.
Conclusions
These novel findings suggest pictorial health warnings on alcoholic beverages may be an important way of making the public aware of the health risks of alcohol consumption.
Research has demonstrated that packaging which includes pictorial health warnings are more effective in altering smokers’ perceptions and intentions as well as changing smoking behaviours compared to text-only health warnings. However, very few studies have investigated the effectiveness of health warnings on alcoholic beverages
Methods
Participants (N = 60) viewed alcoholic beverages presenting one of three health warnings (No health warning, Text-only, Pictorial) and then responded to questions relating to level of fear arousal and their perceptions toward alcohol use.
Results
We found that pictorial health warnings were associated with significantly higher fear arousal, increased perceptions of the health risks of consuming alcohol as well as greater intentions to reduce and quit alcohol consumption compared to the control.
Conclusions
These novel findings suggest pictorial health warnings on alcoholic beverages may be an important way of making the public aware of the health risks of alcohol consumption.
Original language | English |
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Article number | e0153027 |
Number of pages | 12 |
Journal | PLoS One |
Volume | 11 |
Issue number | 4 |
DOIs | |
Publication status | Published - 22 Apr 2016 |
Fingerprint
Dive into the research topics of 'Health warnings on alcoholic beverages: perceptions of the health risks and intentions towards alcohol consumption'. Together they form a unique fingerprint.Datasets
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Data For Health Warnings on Alcoholic Beverages: Perceptions of the Health Risks and Intentions towards Alcohol Consumption
Stafford, L. (Creator), Public Library of Science, 22 Apr 2016
DOI: 10.1371/journal.pone.0153027.s003
Dataset
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Data For Health Warnings on Alcoholic Beverages: Perceptions of the Health Risks and Intentions towards Alcohol Consumption
Stafford, L. (Creator), Public Library of Science, 22 Apr 2016
DOI: 10.1371/journal.pone.0153027.s004
Dataset
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Data For Health Warnings on Alcoholic Beverages: Perceptions of the Health Risks and Intentions towards Alcohol Consumption
Stafford, L. (Creator), Public Library of Science, 22 Apr 2016
DOI: 10.1371/journal.pone.0153027.s006
Dataset
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Data For Health Warnings on Alcoholic Beverages: Perceptions of the Health Risks and Intentions towards Alcohol Consumption
Stafford, L. (Creator), Public Library of Science, 22 Apr 2016
DOI: 10.1371/journal.pone.0153027.s002
Dataset
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Data For Health Warnings on Alcoholic Beverages: Perceptions of the Health Risks and Intentions towards Alcohol Consumption
Stafford, L. (Creator), Public Library of Science, 22 Apr 2016
DOI: 10.1371/journal.pone.0153027.s005
Dataset