High street brands cannot rely on history and familiarity to survive — new research

Research output: Contribution to specialist publication › Article

Original language	English
Specialist publication	The Conversation
Publication status	Published - 28 May 2021

Keywords

retailing
heritage
shopping
customer experience

Access to Document

https://theconversation.com/high-street-brands-cannot-rely-on-history-and-familiarity-to-survive-new-research-161130

2 Article

Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers
Sit, J., Pino, G. & Pichierri, M., 29 Apr 2021, (Early online) In: International Journal of Retail and Distribution Management.
Research output: Contribution to journal › Article › peer-review

Open Access
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Showrooming and retail opportunities: a qualitative investigation via a consumer-experience lens
Sit, J., Hoang, A. & Inversini, A., Jan 2018, In: Journal of Retailing and Consumer Services. 40, p. 163-174
Research output: Contribution to journal › Article › peer-review

Open Access

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