How advertising got ‘woke:’ the institutional role of advertising in the emergence of gender progressive market logics and practices

Social Sciences

• Advertising 91%
• Market 50%
• Gender 33%
• Gender 33%
• Logic 25%
• Practice 25%
• Influence 25%
• Professional Personnel 16%
• Research 16%
• Understanding 16%
• Society 16%
• Emergence 16%
• Stimulus 8%
• Marketing 8%
• Advertising Campaign 8%
• Meso Level 8%
• Analysis 8%
• Experience 8%
• Support 8%
• Literature 8%
• Literature 8%
• Consumers 8%
• Moral Concepts 8%
• Strategy 8%
• Problem 8%
• Interaction 8%
• Success 8%
• Markets 8%
• Meaning 8%
• Experts 8%
• Actors 8%
• Opinion 8%

INIS

• advertising 100%
• market 58%
• women 16%
• levels 8%
• dynamics 8%
• stimuli 8%
• interactions 8%
• marketing 8%