How do advertisers choose their agency? An exploratory study of advertising agency selection in the United Arab Emirates

Sarah Turnbull, Colin Wheeler

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Nov 2011
    EventFirst International Conference on Emerging Research Paradigms in Business and Social Sciences - Dubai, United Arab Emirates
    Duration: 22 Nov 201124 Nov 2011

    Conference

    ConferenceFirst International Conference on Emerging Research Paradigms in Business and Social Sciences
    Country/TerritoryUnited Arab Emirates
    CityDubai
    Period22/11/1124/11/11

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