How do advertisers choose their agency? An exploratory study of advertising agency selection in the United Arab Emirates

Sarah Turnbull, Colin Wheeler

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Nov 2011
EventFirst International Conference on Emerging Research Paradigms in Business and Social Sciences - Dubai, United Arab Emirates
Duration: 22 Nov 201124 Nov 2011

Conference

ConferenceFirst International Conference on Emerging Research Paradigms in Business and Social Sciences
Country/TerritoryUnited Arab Emirates
CityDubai
Period22/11/1124/11/11

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