How Do I Generate Visual Data? A Guide for Business and Management Research

This book examines seven core visual techniques as methods of primary data generation for research projects. It provides guidance and support to students conducting projects in the field of business and management, emphasizing the involvement of participants in the process. It traces the social science heritage of visual methods and analyzes fresh perspectives on students' case studies. It explores key epistemologies, delving into ethical considerations and the kinds of research questions visual methods are well suited to answering. The book outlines technical concerns and features photographs from the authors’ own research projects to bring theories to life. It also includes an up-to-date literature review of published studies using visual methods, concluding with a future-orientated discussion on benefits and challenges of using these approaches.