How does self-concept and brand personality affect luxury consumers’ purchasing decisions?

Bang Nguyen, Meng Shan Wu, C.H.S. Chen

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationLuxury Fashion Retail Management
    EditorsTsan-Ming Choi, Bin Shen
    PublisherSpringer Singapore
    ISBN (Print)978-9811029769
    Publication statusPublished - Jan 2017

    Publication series

    Name Springer Series in Fashion Business
    Publisher Springer

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