How live chat assistants drive travel consumers’ attitude, trust and purchase intentions: the role of human touch

Graeme McLean, Kofi Osei-Frimpong, Alan Wilson, Valentina Pitardi

    Research output: Contribution to journalArticlepeer-review

    761 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'How live chat assistants drive travel consumers’ attitude, trust and purchase intentions: the role of human touch'. Together they form a unique fingerprint.

    Computer Science

    Social Sciences

    Psychology