How perceived corporate social responsibility affects employee cynicism: the mediating role of organizational trust

Carolina Serrano Archimi, Emmanuelle Reynaud, Hina Mahboob Yasin, Zeeshan Ahmed Bhatti

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    Abstract

    This study examines to what extent perceived corporate social responsibility (CSR) reduces employee cynicism, and whether trust plays a mediating role in the relationship between CSR and employee cynicism. Three distinct contributions beyond the existing literature are offered. First, the relationship between perceived CSR and employee cynicism is explored in greater detail than has previously been the case. Second, trust in the company leaders is positioned as a mediator of the relationship between CSR and employee cynicism. Third, we disaggregate the measure of CSR and explore the links between this and with employee cynicism. Our findings illustrate that the four distinct dimensions of CSR of Carroll (economic, legal, ethical, and discretionary) are indirectly linked to employee cynicism via organizational trust. In general terms, our findings will help company leaders to understand employees’ counterproductive reactions to an organization, the importance of CSR for internal stakeholders, and the need to engage in trust recovery.
    Original languageEnglish
    Pages (from-to)907-921
    Number of pages15
    JournalJournal of Business Ethics
    Volume151
    Issue number4
    Early online date2 May 2018
    DOIs
    Publication statusPublished - 1 Sep 2018

    Keywords

    • CSR
    • CSR dimensions (economic, legal, ethical, discretionary)
    • Trust
    • Cynicism
    • Social exchange
    • Perception

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