How stable is the seasonal pattern in cinema admissions? evidence from the UK

Guy Judge, C. Hand

Research output: Contribution to journalArticlepeer-review

Abstract

Conventionally, the seasonal pattern in a time series is taken as exogenous. However, two recent studies from the US have suggested, the seasonal component in box office revenue may in part be endogenously determined. Films that are expected to do well tend to be released at times of peak demand. Hence, the seasonal pattern may reflect both the underlying seasonal pattern and the market expansion effect of the films; evidence from the US suggests the former dominates the latter. This article investigates the same issue for the UK using a structural time series model. We find that, although the seasonal pattern varies over time, we are unable to reject the hypothesis that the seasonal factors are constant. This is consistent with findings from the US.
Original languageEnglish
Pages (from-to)81-85
Number of pages5
JournalApplied Economics Letters
Volume18
Issue number1
DOIs
Publication statusPublished - 2011

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