How the hospitality industry reacts to COVID‐19: structural, managerial and tactical factors

Claudio Piga, Giampaolo Viglia, Graziano Abrate*, Francesca De Canio

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This paper investigates hoteliers’ short-term recovery strategies during the pandemic. Stemming from management crisis theory and the resource-based view of the firm, this article focuses on two environments differently hit by COVID-19, i.e. London and Munich. The findings show that hotels with a more managerial approach have more proactively applied dynamic pricing strategies. When dealing with high severity levels of the pandemic, hoteliers make use of a more streamlined booking portfolio to cope with the crisis. We provide theoretical implications and actionable managerial levers for hoteliers and the wider pricing community on how to maximize revenues during the pandemic.
    Original languageEnglish
    Number of pages14
    JournalJournal of Revenue and Pricing Management
    Early online date24 Nov 2021
    DOIs
    Publication statusEarly online - 24 Nov 2021

    Keywords

    • COVID-19
    • crisis management
    • resource-based view
    • short-term recovery strategies
    • dynamic pricing
    • booking tactics

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