How Youtube storytelling can win consumers’ hearts: the case of Nivea

Laurence Dessart, Valentina Pitardi

    Research output: Contribution to conferenceAbstractpeer-review

    Fingerprint

    Dive into the research topics of 'How Youtube storytelling can win consumers’ hearts: the case of Nivea'. Together they form a unique fingerprint.

    Economics, Econometrics and Finance

    Social Sciences

    Psychology

    Arts and Humanities

    INIS