‘I wanna be sustainable, but I don’t wanna show it!’: the effect of sustainability cues on young adult consumers’ preferences

Social Sciences

• Behaviour 16%
• Business Strategy 16%
• Commitment 16%
• Company 50%
• Consumer Perception 16%
• Consumer Preference 33%
• Consumers 16%
• Experiments 16%
• Fashion 33%
• Plastics 50%
• Pollution 16%
• Production Engineering 16%
• Purchase 16%
• Strategy 16%
• Sustainability 100%
• Sustainable Product 16%
• Symbols 33%
• Wastes 16%

INIS

• adults 16%
• business 16%
• plastics 50%
• pollution 16%
• production 16%
• reduction 16%
• sustainability 100%
• wastes 16%

Psychology

• Environmental Strategy 16%
• Mixed Methods 16%
• Sustainability 100%