Ideologies & narratives in relation to ‘fat’ children as bullies, ‘easy targets’ and victims

Wendy Sims-Schouten, Helen Cowie

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In this paper we explore narratives in relation to ‘fatness’, drawing on focus group interviews with parents, early years practitioners, teachers and young people. The study is located in a larger study on bullying and resilience, with no specific focus on obesity or ‘fatness’. Analysis of the interview data highlighted a recurrent focus on ‘fatness’ within the participants’ narratives, by labelling and stigmatising the ‘fat kid’ and ‘bigger children’. We conclude that obesity and fatness, as abnormalities, are now included in common sense talk in relation to ‘easy targets’, victims and bullies.
Original languageEnglish
Article number0
Pages (from-to)445-454
Number of pages15
JournalChildren and Society
Issue number6
Early online date11 Jan 2016
Publication statusPublished - 3 Oct 2016


  • Childhood Obesity
  • Bullying


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