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In the business of mass customisation
Bart MacCarthy
*
,
Philip Brabazon
*
Corresponding author for this work
School of Organisations, Systems and People
University of Nottingham
Mass Customisation Research Centre
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Social Sciences
Strategy
50%
Markets
50%
Customer
25%
Service Industries
25%
Standards
25%
Decision
25%
Business
25%
Production
25%
Quality
25%
Identification
25%
Costs
25%
Efficiency
25%
Earth and Planetary Sciences
Strategy
50%
Target
50%
Product
25%
Business
25%
Service
25%
Quality
25%
Decision
25%
Efficiency
25%
Standard
25%
Productivity
25%
Cost
25%
Economics, Econometrics and Finance
Mass Customization
100%
Customers
25%
Productivity
25%
Efficiency
25%
Production
25%
Costs
25%
Computer Science
Mass Customization
100%
Scale Production
25%
Service
25%
Standards
25%
Identification
25%
INIS
market
50%
cost
25%
efficiency
25%
productivity
25%
production
25%
business
25%