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In the business of mass customisation
Bart MacCarthy
*
,
Philip Brabazon
*
Corresponding author for this work
School of Organisations, Systems and People
University of Nottingham
Mass Customisation Research Centre
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INIS
business
100%
cost
50%
efficiency
50%
market
100%
production
50%
productivity
50%
Engineering
Mass Customization
100%
Scale Production
25%
Strategic Decision
25%
Target Market
50%
Economics, Econometrics and Finance
Mass Customization
100%