@inbook{68c00f19b89345ebbf210d5a30631b57,
title = "Industry spotlight: Avengers Assemble",
abstract = "A summation of the marketing and promotion of the Marvel/Disney franchise film, 'The Avengers' or 'Avengers Assemble'.",
keywords = "superhero, postmodernity, capitalism, the avengers, superman, batman, dc, marvel, usa, hollywood, america, genre, film",
author = "Van Norris",
year = "2015",
month = jan,
language = "English",
isbn = "1783200065",
volume = "2",
series = "Directory of World Cinema",
publisher = "Intellect Books",
pages = "20--24",
editor = "Lincoln Geraghty",
booktitle = "Directory of world cinema",
address = "United Kingdom",
}