Industry spotlight: Avengers Assemble

Van Norris

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Abstract

A summation of the marketing and promotion of the Marvel/Disney franchise film, 'The Avengers' or 'Avengers Assemble'.
Original languageEnglish
Title of host publicationDirectory of world cinema
Subtitle of host publicationAmerican Hollywood
EditorsLincoln Geraghty
Place of PublicationBristol, UK
PublisherIntellect Books
Pages20-24
Volume2
ISBN (Electronic)978-1783200061
ISBN (Print)1783200065
Publication statusPublished - Jan 2015

Publication series

NameDirectory of World Cinema
PublisherIntellect
ISSN (Print)2040-7971
ISSN (Electronic)2040-798X

Keywords

  • superhero
  • postmodernity
  • capitalism
  • the avengers
  • superman
  • batman
  • dc
  • marvel
  • usa
  • hollywood
  • america
  • genre
  • film

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