Innovation management and new product development

Research output: Book/ReportBook

Abstract

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.
Original languageEnglish
Place of PublicationHarlow
PublisherFinancial Times Prentice Hall
Number of pages616
ISBN (Print)0273713159
Publication statusPublished - 2008

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