Innovation management and new product development

    Research output: Book/ReportBook


    The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.
    Original languageEnglish
    Place of PublicationHarlow
    PublisherFinancial Times Prentice Hall
    Number of pages616
    ISBN (Print)0273713159
    Publication statusPublished - 2008


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