Abstract
The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.
| Original language | English |
|---|---|
| Place of Publication | Harlow |
| Publisher | Financial Times Prentice Hall |
| Number of pages | 616 |
| ISBN (Print) | 0273713159 |
| Publication status | Published - 2008 |