TY - CHAP
T1 - Innovation, market segmentation and entrepreneurship in services
T2 - the case of the hotel industry
AU - Howells, Jeremy
AU - Lowe, Michelle
PY - 2018/4/6
Y1 - 2018/4/6
N2 - This chapter seeks to make a contribution in three areas of research in service innovation and development, which cover the extant and overlapping realms of International Business and Economic Geography. First, existing literature surrounding the emergence of new service innovations has neglected issues around emergence and the formation of new niche markets and their international market trajectories. The hotel industry is an example of both the dynamics and trajectory of the sector being shaped by new market entrants. Second, it has been shown that the role of serial entrepreneurs and the community of entrepreneurs can have a profound impact in delivering new innovative service offerings and crucially shaping new markets. Lastly, the spread of these new service concepts overseas has been outlined and explored through three different types of international diffusion models that have some similarities with wider service-led foreign direct investments models.
AB - This chapter seeks to make a contribution in three areas of research in service innovation and development, which cover the extant and overlapping realms of International Business and Economic Geography. First, existing literature surrounding the emergence of new service innovations has neglected issues around emergence and the formation of new niche markets and their international market trajectories. The hotel industry is an example of both the dynamics and trajectory of the sector being shaped by new market entrants. Second, it has been shown that the role of serial entrepreneurs and the community of entrepreneurs can have a profound impact in delivering new innovative service offerings and crucially shaping new markets. Lastly, the spread of these new service concepts overseas has been outlined and explored through three different types of international diffusion models that have some similarities with wider service-led foreign direct investments models.
UR - http://www.scopus.com/inward/record.url?scp=85131610235&partnerID=8YFLogxK
U2 - 10.4324/9781315667379-29
DO - 10.4324/9781315667379-29
M3 - Chapter (peer-reviewed)
AN - SCOPUS:85131610235
SN - 9781138953345
T3 - Routledge Companions in Business and Management
SP - 493
EP - 508
BT - The Routledge Companion to the Geography of International Business
A2 - Cook, Gary
A2 - Johns, Jennifer
A2 - McDonald, Frank
A2 - Beaverstock, Jonathan
A2 - Pandit, Naresh
PB - Routledge
ER -