Internet banking websites performance in Greece

Christos Floros

    Research output: Contribution to journalArticlepeer-review


    Research studies have paid no sufficient attention in examining the performance of internet banking (IB) websites. This paper examines factors such as the reach percentage (real users), the traffic rank and the number of web pages viewed (per IB user per day). The main objective of this paper is to explain the performance of Greek IB websites in 2008. The results show that only large Greek banks show high average statistics. However, their statistics are low compared to other European banks.
    Original languageEnglish
    Pages (from-to)1-8
    Number of pages8
    JournalJournal of Internet Banking and Commerce
    Issue number3
    Publication statusPublished - 2008


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