Investigating interdisciplinary health interventions in India breast cancer campaigns

Judith Fletcher-Brown

Investigating interdisciplinary health interventions in India breast cancer campaigns

Research output: Contribution to conference › Paper › peer-review

Abstract

Breast cancer is the most diagnosed cancer in urban Indian women. India is undergoing a period social and economic change but women's health care appears neglected. The single largest impact on breast cancer will come from raising awareness and educating women about self-examination. The proposed study’s aim is to explore the macro, meso and micro agents that operate at each marketing level in breast cancer advertisements, to inform future health intervention campaigns (HICs) in India. Uniquely, this enquiry will examine the contribution of Human Resource Departments (HRD) to midstream (meso level) message dissemination via the firm’s inter-organizational social network. This working paper answers the call for social marketing theory development via application of interdisciplinary frameworks rather than the traditional 4ps approach. Finally this investigation has the capacity to appraise Indian public health policy concerned with breast cancer awareness and could impact future public health strategies.

Key Words
Health Advertising Management, Women, Culture , Indian Organisation

Original language	English
Publication status	Published - 2 Sept 2015
Event	14th International Colloquium on Non-profit, arts, heritage and Social Marketing - London, United Kingdom Duration: 2 Sept 2015 → …

Conference

Conference	14th International Colloquium on Non-profit, arts, heritage and Social Marketing
Abbreviated title	AHNPSM SIG 2015
Country/Territory	United Kingdom
City	London
Period	2/09/15 → …

Keywords

Health Advertising Management, Women, Culture , Indian Organisation
Indian Organisation
Culture
Women

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

http://www.i-socialmarketing.org/index.php?option=com_content&view=article&id=118:14th-international-colloquium-on-arts--heritage--non-profit-and-social-marketing&catid=23:isma-news-desk&Itemid=119#.VyibkPkgthE

Breast cancer study in India shows how the country can avoid crisis
Judith Fletcher-Brown
14/08/17 → 16/08/17
10 items of Media coverage
Press/Media: Research cited

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Fletcher-Brown, J. (2015). Investigating interdisciplinary health interventions in India breast cancer campaigns. Paper presented at 14th International Colloquium on Non-profit, arts, heritage and Social Marketing, London, United Kingdom. http://www.i-socialmarketing.org/index.php?option=com_content&view=article&id=118:14th-international-colloquium-on-arts--heritage--non-profit-and-social-marketing&catid=23:isma-news-desk&Itemid=119#.VyibkPkgthE

@conference{7e5fc0023d6c4f76b59be708b2854294,

title = "Investigating interdisciplinary health interventions in India breast cancer campaigns",

abstract = "Breast cancer is the most diagnosed cancer in urban Indian women. India is undergoing a period social and economic change but women's health care appears neglected. The single largest impact on breast cancer will come from raising awareness and educating women about self-examination. The proposed study{\textquoteright}s aim is to explore the macro, meso and micro agents that operate at each marketing level in breast cancer advertisements, to inform future health intervention campaigns (HICs) in India. Uniquely, this enquiry will examine the contribution of Human Resource Departments (HRD) to midstream (meso level) message dissemination via the firm{\textquoteright}s inter-organizational social network. This working paper answers the call for social marketing theory development via application of interdisciplinary frameworks rather than the traditional 4ps approach. Finally this investigation has the capacity to appraise Indian public health policy concerned with breast cancer awareness and could impact future public health strategies.Key Words Health Advertising Management, Women, Culture , Indian Organisation",

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Fletcher-Brown, J 2015, 'Investigating interdisciplinary health interventions in India breast cancer campaigns', Paper presented at 14th International Colloquium on Non-profit, arts, heritage and Social Marketing, London, United Kingdom, 2/09/15. <http://www.i-socialmarketing.org/index.php?option=com_content&view=article&id=118:14th-international-colloquium-on-arts--heritage--non-profit-and-social-marketing&catid=23:isma-news-desk&Itemid=119#.VyibkPkgthE>

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T1 - Investigating interdisciplinary health interventions in India breast cancer campaigns

AU - Fletcher-Brown, Judith

PY - 2015/9/2

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AB - Breast cancer is the most diagnosed cancer in urban Indian women. India is undergoing a period social and economic change but women's health care appears neglected. The single largest impact on breast cancer will come from raising awareness and educating women about self-examination. The proposed study’s aim is to explore the macro, meso and micro agents that operate at each marketing level in breast cancer advertisements, to inform future health intervention campaigns (HICs) in India. Uniquely, this enquiry will examine the contribution of Human Resource Departments (HRD) to midstream (meso level) message dissemination via the firm’s inter-organizational social network. This working paper answers the call for social marketing theory development via application of interdisciplinary frameworks rather than the traditional 4ps approach. Finally this investigation has the capacity to appraise Indian public health policy concerned with breast cancer awareness and could impact future public health strategies.Key Words Health Advertising Management, Women, Culture , Indian Organisation

KW - Health Advertising Management, Women, Culture , Indian Organisation

KW - Indian Organisation

KW - Culture

KW - Women

M3 - Paper

T2 - 14th International Colloquium on Non-profit, arts, heritage and Social Marketing

Y2 - 2 September 2015

ER -

Investigating interdisciplinary health interventions in India breast cancer campaigns

Abstract

Conference

Keywords

UN SDGs

Access to Document

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Press/Media

Breast cancer study in India shows how the country can avoid crisis

Cite this