@inbook{97b45a7523c44fe4b74a7f08d171c38d,
title = "Star Wars, children's film culture, and fan paratexts",
abstract = "Star Wars is a prime example of contemporary transmedia storytelling and a modern children{\textquoteright}s film franchise. The story and brand are spread out across multiple media platforms and paratexts, driven by a central narrative story arc. George Lucas is the original content creator, originator of the brand, and author of a series of films and associated texts that speak to a family audience. Since the Disney takeover of the Star Wars franchise, the transmedia story has remained an important part of the company{\textquoteright}s strategy to produce new content for both children and adult fans. Star Wars fans are long-standing, multigenerational, and engage with transmedia texts across convergent media platforms to access new content. How they interact with franchise paratexts, such as collecting and modifying the toys, highlights the contemporary appeal of children{\textquoteright}s film and the continuing effect of nostalgia on both general audiences and the global Star Wars fan community.",
keywords = "Star Wars, Children's Film, Paratexts, Fandom, Franchises, Entertainment",
author = "Lincoln Geraghty",
note = "DOI not currently working: 10.1093/oxfordhb/9780190939359.013.36",
year = "2022",
month = apr,
day = "15",
language = "English",
isbn = "9780190939359",
series = "Oxford Handbooks",
publisher = "Oxford University Press",
pages = "716--736",
editor = "Noel Brown",
booktitle = "The Oxford Handbook of Children's Film",
address = "United Kingdom",
}