IT enabled strategic marketing management

Mark Xu, Y. Duan, Yu Li

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationIT-based management: challenges and solutions
EditorsL. Joia
Place of PublicationHershey
PublisherIdea Group Publishing
Pages217-234
Number of pages18
ISBN (Print)9781591400332
Publication statusPublished - 2003

Cite this