IT enabled strategic marketing management

Mark Xu, Y. Duan, Yu Li

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	IT-based management: challenges and solutions
Editors	L. Joia
Place of Publication	Hershey
Publisher	Idea Group Publishing
Pages	217-234
Number of pages	18
ISBN (Print)	9781591400332
Publication status	Published - 2003

Cite this

@inbook{f273ee547b1747ce9c7bd26801f0bd1c,

title = "IT enabled strategic marketing management",

author = "Mark Xu and Y. Duan and Yu Li",

year = "2003",

language = "English",

isbn = "9781591400332",

pages = "217--234",

editor = "L. Joia",

booktitle = "IT-based management: challenges and solutions",

publisher = "Idea Group Publishing",

}