John Lewis relies too heavily on its heritage – here’s what it could do instead

Research output: Contribution to specialist publicationArticle


In a tricky economic climate, the British department store John Lewis has managed to deliver some good news. The retail partnership – owned by its 80,000 employees – posted pre-tax profits of £56 million after a £234 million loss the year before.

But what more could this giant of UK retail, which also owns Waitrose supermarkets, do to endure its survival? Does its increasing reliance on grocery sales mean its own brand has become less valuable?
Original languageEnglish
Specialist publicationThe Conversation
Publication statusPublished - 20 Mar 2024


  • department stores
  • brand heritage
  • brand morality
  • retail branding
  • retail strategy

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