John Lewis relies too heavily on its heritage – here’s what it could do instead

School of Strategy, Marketing and Innovation

Research output: Contribution to specialist publication › Article

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2024
Customer definitions of moral value for retail brands: a qualitative understanding
Wei, Y., Sit, K. & Ekinci, Y., 1 Mar 2024, In: Journal of Retailing and Consumer Services. 77, 12 p., 103697.
Research output: Contribution to journal › Article › peer-review

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