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Key account management: theory, practice and challenges
Malcolm McDonald
, Tony Millman
, Elizabeth Georgina Rogers
Cranfield University
The University of Buckingham
First Opinion
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peer-review
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Social Sciences
Key Account Management
100%
Practice Theory
100%
Management Operations
100%
Relationship Marketing
16%
Buyers
16%
Account Manager
16%
INIS
management
100%
levels
16%
market
16%
marketing
16%
buyers
16%
profits
16%
sellers
16%
Computer Science
Account Management
100%
Operational Level
16%
Customer Organization
16%
Strategic Level
16%
Economics, Econometrics and Finance
Key Account Management
100%
Relationship Marketing
16%