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Key account planning: benefits, barriers and best practice
L. Ryals, Beth Rogers
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Dive into the research topics of 'Key account planning: benefits, barriers and best practice'. Together they form a unique fingerprint.
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Computer Science
Best Practice
100%
Business Process
50%
Management Function
50%
Marketing Plan
50%
Research Project
50%
Strategic Planning
50%
INIS
barriers
100%
business
16%
defects
16%
increasing
16%
management
16%
market
16%
marketing
16%
output
16%
planning
100%