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Key customers: how to manage them profitably
M. McDonald, Beth Rogers, D. Woodburn
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Dive into the research topics of 'Key customers: how to manage them profitably'. Together they form a unique fingerprint.
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Computer Science
Account Management
100%
Best Practice
50%
Strategic Planning
50%
Customer Management
50%
Commercial Success
50%
Business-to-Business
50%
Account Manager
50%
Leading Company
50%
Selling Activity
50%
Senior Management
50%
Social Sciences
Key Account Management
100%
Best Practice
50%
Classification Systems
50%
Competitive Market
50%
Business Relationship
50%
Sales
50%
Strategic Planning
50%
INIS
management
100%
business
60%
market
20%
tools
20%
planning
20%
classification
20%
schools
20%
sales
20%
marketing
20%