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Key customers: how to manage them profitably
M. McDonald, Beth Rogers, D. Woodburn
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Social Sciences
Activity
14%
Approach
28%
Authors
14%
Best Practice
14%
Books
28%
Business
28%
Business Relationship
14%
Classification Systems
14%
Company
42%
Competitive Market
14%
Conceptualization
14%
Customer
100%
Executive
28%
Guides
14%
Key Account Management
28%
Management
42%
Managers
14%
Marketing
14%
Organizations
14%
Process
14%
Reputation
14%
Research
14%
Responsibility
14%
Sales
14%
Skills
28%
Strategic Planning
14%
Strategy
28%
Students
14%
Success
14%
Work
14%
INIS
business
42%
classification
14%
management
71%
market
14%
marketing
14%
planning
14%
sales
14%
schools
14%
tools
14%
Computer Science
Account Management
28%
Account Manager
14%
Best Practice
14%
Business-to-Business
14%
Classification
14%
Commercial Success
14%
Customer Management
14%
Leading Company
14%
Real World
14%
Roles
14%
Selling Activity
14%
Senior Management
14%
Strategic Planning
14%