Knowing differently: presenting an approach for shifting paradigms in changing times

This paper proposes a conceptual Paradigm Shifting Approach (PSA) that responds to Hamel (2007) who argued that management practice is governed by anachronistic paradigms and
exhorted managers and management researchers to shift to another paradigm complete with newer practices. In so doing, he was, according to Grant (2008), following in a long tradition
of scholars who have stressed a shift from old to new management paradigms.This paper will:

•Briefly review the current position of paradigm analysis with a view to showing the lack of systematic approaches for moving from an existing paradigm to a new one.
•Propose a systematic approach for moving from old to new paradigms called paradigm shifting that highlights the assumptions of existing paradigms, shows the internal inconsistencies of those assumptions, and develops an alternative potential paradigm that addresses those inconsistencies.
•Consider the potential contribution to and limitations of this approach to paradigm shifting for the field of paradigm analysis.