Lessons from the United Kingdom: employability, brand responsibility and a nation of ‘ad lovers

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    Abstract

    Providing students with employability skills is an important aspect of advertising education. However, as educators we must also be prepared to encourage students to think about a brand’s responsibility and consider how advertising can help address important issues facing society.
    Original languageEnglish
    Pages (from-to)140-143
    Number of pages4
    JournalJournal of Advertising Education
    Volume23
    Issue number2
    Early online date30 Oct 2019
    DOIs
    Publication statusPublished - 1 Nov 2019

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