Lessons from the United Kingdom: employability, brand responsibility and a nation of ‘ad lovers

Sarah Turnbull

doi:10.1177/1098048219871917

Lessons from the United Kingdom: employability, brand responsibility and a nation of ‘ad lovers

Sarah Turnbull

Research output: Contribution to journal › Comment/debate › peer-review

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Abstract

Providing students with employability skills is an important aspect of advertising education. However, as educators we must also be prepared to encourage students to think about a brand’s responsibility and consider how advertising can help address important issues facing society.

Original language	English
Pages (from-to)	140-143
Number of pages	4
Journal	Journal of Advertising Education
Volume	23
Issue number	2
Early online date	30 Oct 2019
DOIs	https://doi.org/10.1177/1098048219871917
Publication status	Published - 1 Nov 2019

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TURNBULL_2019_cright_JAE_Lessons from the United Kingdom - Employability, brand responsibility and a nation of ‘ad lovers
Turnbull, S. (2019). Lessons from the United Kingdom: Employability, Brand Responsibility, and a Nation of “Ad Lovers.” Journal of Advertising Education, 23(2), 140–143. https://doi.org/10.1177/1098048219871917. © 2019 The Author.
Accepted author manuscript (Post-print), 559 KB

Cite this

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Lessons from the United Kingdom: employability, brand responsibility and a nation of ‘ad lovers

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