Leveraging metahuman endorsers for cultural destinations

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 27 May 2025
Event	54th Annual Conference of the European Marketing Academy - Madrid, Spain Duration: 25 May 2025 → 30 May 2025 https://www.emac2025conference.org/r/default.asp?iId=JJGKLD

Conference	54th Annual Conference of the European Marketing Academy
Country/Territory	Spain
City	Madrid
Period	25/05/25 → 30/05/25
Internet address	https://www.emac2025conference.org/r/default.asp?iId=JJGKLD

Keywords

@conference{d6710de50f934561a74ade4422432e41,

title = "Leveraging metahuman endorsers for cultural destinations",

keywords = "Metahuman influencers, Brand endorsement, Cultural destinations",

author = "Can, \{Ali Selcuk\} and Ammar Javed and Yuksel Ekinci",

year = "2025",

month = may,

day = "27",

language = "English",

note = "54th Annual Conference of the European Marketing Academy ; Conference date: 25-05-2025 Through 30-05-2025",

url = "https://www.emac2025conference.org/r/default.asp?iId=JJGKLD",

}