Luxury brand purchases and the extended self: a cross-cultural comparison of young female consumers in Taiwan and the UK

Meng-Shan Sharon Wu, Cheng-Hao Steve Chen, Bang Nguyen

    Research output: Contribution to journalArticlepeer-review

    1902 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'Luxury brand purchases and the extended self: a cross-cultural comparison of young female consumers in Taiwan and the UK'. Together they form a unique fingerprint.

    INIS

    Social Sciences