Luxury Brands in the Digital Age: The Trust Factor

Meng Shan Wu, C.H.S. Chen, I.M. Chaney

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationLuxury Marketing
Subtitle of host publicationA Challenge for Theory and Practice
EditorsKlaus-Peter Wiedmann, Nadine Hennigs
PublisherSpringer Science + Business Media
Pages207-219
ISBN (Print)978-3-8349-4399-6
Publication statusPublished - 2013

Cite this