Original language | English |
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Title of host publication | Luxury Marketing |
Subtitle of host publication | A Challenge for Theory and Practice |
Editors | Klaus-Peter Wiedmann, Nadine Hennigs |
Publisher | Springer Science + Business Media |
Pages | 207-219 |
ISBN (Print) | 978-3-8349-4399-6 |
Publication status | Published - 2013 |
Luxury brands in the digital age: the trust factor
Meng Shan Wu, C.H.S. Chen, I.M. Chaney
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review