Luxury brands in the digital age: the trust factor

Meng Shan Wu, C.H.S. Chen, I.M. Chaney

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationLuxury Marketing
    Subtitle of host publicationA Challenge for Theory and Practice
    EditorsKlaus-Peter Wiedmann, Nadine Hennigs
    PublisherSpringer Science + Business Media
    ISBN (Print)978-3-8349-4399-6
    Publication statusPublished - 2013

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