Luxury brands in the digital age: the trust factor

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Luxury Marketing
Subtitle of host publication	A Challenge for Theory and Practice
Editors	Klaus-Peter Wiedmann, Nadine Hennigs
Publisher	Springer Science + Business Media
Pages	207-219
ISBN (Print)	978-3-8349-4399-6
Publication status	Published - 2013

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This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Luxury brands in the digital age: the trust factor",

author = "Wu, \{Meng Shan\} and C.H.S. Chen and I.M. Chaney",

year = "2013",

language = "English",

isbn = "978-3-8349-4399-6",

pages = "207--219",

editor = "\{ Wiedmann\}, Klaus-Peter and Nadine Hennigs",

booktitle = "Luxury Marketing",

publisher = "Springer Science + Business Media",

address = "United States",

}

TY - CHAP

T1 - Luxury brands in the digital age

T2 - the trust factor

AU - Wu, Meng Shan

AU - Chen, C.H.S.

AU - Chaney, I.M.

PY - 2013

Y1 - 2013

UR - http://www.springer.com/gp/book/9783834943989

M3 - Chapter (peer-reviewed)

SN - 978-3-8349-4399-6

SP - 207

EP - 219

BT - Luxury Marketing

A2 - Wiedmann, Klaus-Peter

A2 - Hennigs, Nadine

PB - Springer Science + Business Media

ER -