Making the case for context: creating value from market research history

Dan Nunan, Anca C. Yallop

Research output: Contribution to journalComment/debate

Original languageEnglish
JournalInternational Journal of Market Research
Early online date6 May 2019
DOIs
Publication statusEarly online - 6 May 2019

Keywords

  • archive of market and social research
  • archive research
  • business history
  • historianl method
  • market research history

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