Making the case for context: creating value from market research history

Dan Nunan, Anca C. Yallop

    Research output: Contribution to journalComment/debate

    Original languageEnglish
    JournalInternational Journal of Market Research
    Early online date6 May 2019
    Publication statusEarly online - 6 May 2019


    • archive of market and social research
    • archive research
    • business history
    • historianl method
    • market research history

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