Making the case for context: creating value from market research history

Dan Nunan, Anca C. Yallop

Research output: Contribution to journal › Comment/debate

Original language	English
Journal	International Journal of Market Research
Early online date	6 May 2019
DOIs	https://doi.org/10.1177/1470785319847648
Publication status	Early online - 6 May 2019

Keywords

@article{57bc0d9df9a7404e9b8c8d3202e0b3a2,

title = "Making the case for context: creating value from market research history",

keywords = "archive of market and social research, archive research, business history, historianl method, market research history",

author = "Dan Nunan and Yallop, {Anca C.}",

year = "2019",

month = may,

day = "6",

doi = "10.1177/1470785319847648",

language = "English",

journal = "International Journal of Market Research",

issn = "0025-3618",

publisher = "Warc",

}

TY - JOUR

T1 - Making the case for context: creating value from market research history

AU - Nunan, Dan

AU - Yallop, Anca C.

PY - 2019/5/6

Y1 - 2019/5/6

KW - archive of market and social research

KW - archive research

KW - business history

KW - historianl method

KW - market research history

U2 - 10.1177/1470785319847648

DO - 10.1177/1470785319847648

M3 - Comment/debate

SN - 0025-3618

JO - International Journal of Market Research

JF - International Journal of Market Research

ER -