M&S cyberattack: how can retailers regain customers’ trust after a hack? A marketing expert explains

Kokho (Jason) Sit^*

^*Corresponding author for this work

School of Strategy, Marketing and Innovation

Research output: Contribution to specialist publication › Article

Original language	English
Specialist publication	The Conversation
Publication status	Published - 20 May 2025

Keywords

ecommerce
Trust management
Morality
Cyber attacks
Consumer behaviour
retail branding

Access to Document

https://theconversation.com/mands-cyberattack-how-can-retailers-regain-customers-trust-after-a-hack-a-marketing-expert-explains-257142

More than law-abiding: a multi-staged consumer study on brand morality
Wei, Y., Ekinci, Y. & Sit, K., 11 Oct 2024, (Early online) In: Psychology and Marketing.
Research output: Contribution to journal › Article › peer-review

Open Access
File
84 Downloads (Pure)
Service brand rehab: diagnosing trust repair mechanisms
Bolat, E., Robson, J., Sit, J., Birch-Chapman, S., Ashraf, S., Memery, J. & Jackson, C., 20 Jan 2020, (Early online) In: Qualitative Market Research. 22 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
233 Downloads (Pure)

Cite this

@misc{3accc78928e14fa38ef0e84f5911d473,

title = "M\&S cyberattack: how can retailers regain customers{\textquoteright} trust after a hack? A marketing expert explains",

keywords = "ecommerce, Trust management, Morality, Cyber attacks, Consumer behaviour, retail branding",

author = "Sit, \{Kokho (Jason)\}",

year = "2025",

month = may,

day = "20",

language = "English",

journal = "The Conversation",

}