M&S cyberattack: how can retailers regain customers’ trust after a hack? A marketing expert explains

Kokho (Jason) Sit*

*Corresponding author for this work

Research output: Contribution to specialist publicationArticle

Original languageEnglish
Specialist publicationThe Conversation
Publication statusPublished - 20 May 2025

Keywords

  • ecommerce
  • Trust management
  • Morality
  • Cyber attacks
  • Consumer behaviour
  • retail branding

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