Market information acquisition: a prerequisite for successful strategic entrepreneurship

Myropi Garri, N. Konstantopoulos

    Research output: Contribution to journalArticlepeer-review

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    Abstract

    This paper investigates on the types of information used by managers and entrepreneurs, so as to conduct market research and to evaluate market potential.The authors examine five major sets of variables to understand their impact on firms’ information market search effort. Empirical results based on a survey of Greek enterprises provide support for these factors in predicting firms’ market information acquisition. Findings on structural and administrative characteristics of the firms support the notion that companies engaged in greater market information search and evaluation of market potential tend to develop and implement complex penetration and development market strategies, in order to maximize their business performance in the examined market.
    Original languageEnglish
    Pages (from-to)643-651
    Number of pages9
    JournalProcedia - Social and Behavioral Sciences
    Volume73
    DOIs
    Publication statusPublished - 27 Feb 2013

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