Market information acquisition: a prerequisite for successful strategic entrepreneurship

Myropi Garri, N. Konstantopoulos

Research output: Contribution to journalArticlepeer-review

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This paper investigates on the types of information used by managers and entrepreneurs, so as to conduct market research and to evaluate market potential.The authors examine five major sets of variables to understand their impact on firms’ information market search effort. Empirical results based on a survey of Greek enterprises provide support for these factors in predicting firms’ market information acquisition. Findings on structural and administrative characteristics of the firms support the notion that companies engaged in greater market information search and evaluation of market potential tend to develop and implement complex penetration and development market strategies, in order to maximize their business performance in the examined market.
Original languageEnglish
Pages (from-to)643-651
Number of pages9
JournalProcedia - Social and Behavioral Sciences
Publication statusPublished - 27 Feb 2013


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