Market intelligence for international markets

K. Fletcher, Colin Wheeler

    Research output: Contribution to journalArticlepeer-review


    Based on the scanning modes of Scottish exporters of construction services, the authors conclude that significant deficiencies exist in information flows within firms. The need for mixed scanning is recommended, combining objective knowledge with experiential knowledge. Consortia may be a solution to the information and intelligence gathering problems of smaller firms.
    Original languageEnglish
    Pages (from-to)30-34
    Number of pages5
    JournalMarketing Intelligence and Planning
    Issue number5/6
    Publication statusPublished - 1989


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