Market intelligence for international markets

K. Fletcher, Colin Wheeler

Research output: Contribution to journalArticlepeer-review

Abstract

Based on the scanning modes of Scottish exporters of construction services, the authors conclude that significant deficiencies exist in information flows within firms. The need for mixed scanning is recommended, combining objective knowledge with experiential knowledge. Consortia may be a solution to the information and intelligence gathering problems of smaller firms.
Original languageEnglish
Pages (from-to)30-34
Number of pages5
JournalMarketing Intelligence and Planning
Volume7
Issue number5/6
DOIs
Publication statusPublished - 1989

Fingerprint

Dive into the research topics of 'Market intelligence for international markets'. Together they form a unique fingerprint.

Cite this