@inbook{55df5156327c4d5d8fa2de02b8d746ac,
title = "Marketing",
abstract = "A short overview of the history and development of marketing and promotion strategies employed in Hollywood, from the golden era of stars and glamour, to the modern age of cross media promotion and online fandoms.",
author = "Dylan Pank",
note = "Chapter does not have an abstract",
year = "2015",
month = feb,
day = "1",
language = "English",
isbn = "9781783200061",
series = "Directory of World Cinema",
publisher = "Intellect Books",
pages = "68--70",
editor = "Lincoln Geraghty",
booktitle = "Directory of World Cinema: American Hollywood 2",
address = "United Kingdom",
}