Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


A short overview of the history and development of marketing and promotion strategies employed in Hollywood, from the golden era of stars and glamour, to the modern age of cross media promotion and online fandoms.
Original languageEnglish
Title of host publicationDirectory of World Cinema: American Hollywood 2
EditorsLincoln Geraghty
PublisherIntellect Books
Number of pages3
ISBN (Electronic)9781783204915
ISBN (Print)9781783200061
Publication statusPublished - 1 Feb 2015

Publication series

NameDirectory of World Cinema
PublisherIntellect Books
ISSN (Print)2040-7971
ISSN (Electronic)2040-798X


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